Cottage Chic Brand, Collateral and Signage

About This Project


The Cottage Chic brand represents the quality of retail service and product range offered by this recently opened retail store in St. Andrews-by-the-Sea, New Brunswick.


The Cottage Chic logo captures two seemingly polar opposites: the idea of chic decor colliding with the relaxed and natural comfort of the cottage. The iconic Adirondack chair used in tandem with an elegant, sans-serif set in fine and heavyweight strokes suggests an inviting and timeless aesthetic.


The modern minimalist approach of the logo draws on the contrasts of the brand’s retail promise: offering a diverse selection of boutique decor, apparel and giftware a relaxed cottage style with modern twist. The simplicity of the storm gray as the sole brand colour strikes a visual balance against the busy backdrop of a retail environment.

Merch & Retail, Strategy, Visual Identity

Cottage Chic


Indigo Expeditions Visual Identity
Marketing, Merch & Retail, Print, Strategy, Visual Identity
Candace Carnahan Branding
Branding, Print, Strategy, Visual Identity, Web

Pin It on Pinterest