Real Estate

Louis-Philippe Pidgeon Visual Identity

About This Project


Creating a personal brand that leveraged the client’s unique and eye-catching last name into a visual identity that presented his personal brand as one of a capable, young, driven and hard-working real estate agent in the Ottawa area, proved to be a unique challenge. The brand needed to serve as a gateway to working with high-end clients and properties in some of the wealthiest neighbourhoods of the city.


The classic design approach plays closely to the idea of distinctive service with a bird in flight and a touch of elegant, yet simple cursive font in the typographic treatment to bring the feeling of a ‘high-end’ brand to the forefront.


The contemporary and clean colour palette, along with the metallic gold detail, showcases the youthful energy and charisma of Louis-Philippe – capturing his personality as a modern real estate agent.

Branding, Strategy, Visual Identity

Louis-Philippe Pidgeon

Candace Carnahan Branding
Branding, Print, Strategy, Visual Identity, Web
UNB Alumni News Redesign
Editorial, Print

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