Ottawa Adventure Film Festival Collateral

Working together with the festival organizers for the inaugural event, o2creative took the pre-established logo design and expanded on it with a cohesive look and feel to brand the weekend-long festival. The collateral included the design of large-format posters and banners for the film screening venue, along with an event program in a downloadable PDF format and web page – both accessible via a QR code promoted at the festival site.

Scope included defining a cohesive set of visual elements (colours, typography and photography) to brand the event and to generate general awareness and interest in the festival within the local adventure community, including stronger name recognition under the bold acronym – OAFF. The original logo, not strong enough to stand out on it’s own against the dynamic graphics, gained much-needed visibility through large-scale type, hinged dynamically along the edge of the collateral pieces.