OurNB Social Media Strategy

The Population Growth Secretariat, as part of its mandate, is tasked with retaining young professionals in the province. In order to meet this objective, the client reached out to Communications New Brunswick in order to develop a social media strategy that would allow for clear and easy communication with New Brunswickers through the online medium.

We engaged a local agency, Orange Sprocket, to design and develop a blog and twitter skin that would be attractive to our target demographic but that would also provide a fresh twist on the government brand.

My role was to project manage the process from start to finish, from initial strategic development with the client, to communication and approval processes with the agency as well as internal approvals within government. The project was a breakthrough development, and the first of its kind in the use of social media by the province.