PCL Toronto Corporate Booklet

Design of a booklet for the PCL Toronto branch to use in self-promotion in high-profile client meetings. The custom design included the development of a flexible visual identity that, while fitting under one overarching corporate brand, would make use of unique, distinguishing characteristics to accommodate the 12 internal business units of the PCL corporation. Divisions ranging from Modular Construction, Renewable Energy and Health and Safety were identified through custom line drawings and individual tear sheet and postcard templates were subsequently developed for each IBU. The standalone marketing materials were made to fit into the slip-pocket of the corporate booklet, which elevated the existing PCL brand to a new, contemporary level, suitable for the savvy and competitive development market in Toronto.