PCL Toronto HQ Wayfinding & Wall Graphics

About This Project

Leveraging the newly established visual language of the PCL Toronto District identity, the division’s relocation to newly built, high-tech and hyper-modern headquarters offered an opportunity to demonstrate that a good brand can stand strong beyond traditional print and web applications.

 

The brand story was reinterpreted across large-scale wall graphics and wayfinding systems to resolve a unique set of navigational and spatial challenges within the complex office space and more importantly, to offer a sense of well-being, of community and of familiarity in a new environment for PCL’s recently relocated employees.

Category:
Merch & Retail, Print, Visual Identity
Client:

PCL Constructors Inc.

Element5 Brand Strategy and Visual Identity
Branding, Marketing, Print, Strategy, Visual Identity, Web
Castlemark Website & Collateral
Print, Visual Identity, Web

Pin It on Pinterest