PCL Toronto HQ Wayfinding & Wall Graphics

About This Project

Leveraging the newly established visual language of the PCL Toronto District identity, the division’s relocation to newly built, high-tech and hyper-modern headquarters offered an opportunity to demonstrate that a good brand can stand strong beyond traditional print and web applications.


The brand story was reinterpreted across large-scale wall graphics and wayfinding systems to resolve a unique set of navigational and spatial challenges within the complex office space and more importantly, to offer a sense of well-being, of community and of familiarity in a new environment for PCL’s recently relocated employees.

Merch & Retail, Print, Visual Identity

PCL Constructors Inc.

Element5 Brand Strategy and Visual Identity
Branding, Marketing, Print, Strategy, Visual Identity, Web
Castlemark Website & Collateral
Print, Visual Identity, Web

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