PCL Toronto HQ Wayfinding & Wall Graphics
About This Project
Leveraging the newly established visual language of the PCL Toronto District identity, the division’s relocation to newly built, high-tech and hyper-modern headquarters offered an opportunity to demonstrate that a good brand can stand strong beyond traditional print and web applications.
The brand story was reinterpreted across large-scale wall graphics and wayfinding systems to resolve a unique set of navigational and spatial challenges within the complex office space and more importantly, to offer a sense of well-being, of community and of familiarity in a new environment for PCL’s recently relocated employees.
The innovative workplace design – recognizing both the look and feel of the LEED Silver certified space – was showcased in Construct Connect and in Canadian Interiors; capturing the etched glass panels, the front desk signage and one of the many dynamic murals.
Category: |
Merch & Retail, Print, Visual Identity |
Client: |
PCL Constructors Inc. |
