PureRay Visual Identity

About This Project

As a lighting technology company, PureRay focuses on making solar-based charging and lighting systems practical and cost-effective for developing-world countries in Africa, South Asia, the Caribbean and Latin America, as well as for domestic markets.


Prior to developing a consumer-oriented image, PureRay needed a corporate brand in order to engage in solicitation of private-public partnerships, to seek out government and corporate funding and to target potential top-level clients among international government agencies and non-profit organizations.


To accurately represent a corporation conducting business on an international level, the brand was developed in phases starting with client consultations and research, concept development and finally collateral design and preparation of brand guidelines.


Due to the unique and intangible objective of the company that’s engaged in improving the quality of light and the quality of life globally, the key to the brand was the inclusion of custom photography to evoke the meaning and purpose behind the tangible product.


Various collateral material was then designed consistent with the brand by applying photographic treatments, brand colours, typography and stylistic treatment consistent with the graphic standards.


April 4, 2009

Branding, Print, Strategy, Visual Identity

PureRay Corp.

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