Trenz Magazine Advertising
About This Project
Working with an independent publisher to develop Ottawa’s Lifestyle Magazine, a free publication, o2creative provided creative direction and executed editorial design and advertising design for this publication.
With an approximate 50/50% breakdown of advertising to editorial content, the development of ads was a crucial component for financing the monthly magazine.
While occasionally advertisers had content ready for submission, the majority took advantage of the design services included in their price package to develop custom advertising angled towards the publication’s target market.
Advertising design required ongoing communication with each individual client, copy writing and selection of stock photography when needed.
Date: |
January 11, 2009 |
Category: |
Client: |
Trenz Publishing |
