UNB Alumni News Redesign

About This Project


Following a university-wide rebrand, the UNB Alumni News – the premier academic publication, also needed a face-lift to match. The redesign included a completely new approach to the cover design – a light and contemporary treatment that resonated with audiences of all ages, as well as a more legible pairing of fonts for the body copy, ensuring readability. New editorial guidelines set the tone for both feature and standard articles and a revised editorial flow and sharp content writing style helped bring focus to the most important aspects of each story – allowing for a better balance of text and visuals.


The o2creative team provides creative direction, advising on the editorial flow, and art directing feature article photo shoots alongside the design of all editorial content for the UNB Alumni News publication – a bi-annual periodical reaches over 60,000 university alumni across Canada and internationally. Each issue is designed in collaboration with the senior publishing manager, editor-in-chief and photographers, and is prepared for production entirely in-house.


January 12, 2017

Editorial, Print


Louis-Philippe Pidgeon Visual Identity
Branding, Strategy, Visual Identity
Ottawa Adventure Film Festival Collateral
Print, Visual Identity, Web

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